About Us

Driven by the philosophy that 'Nature is Beauty,' Natural Beauty was founded by Dr. Yanping Cai in 1972, swiftly carving its niche in Taiwan's skincare and beauty scene. With a groundbreaking biotechnology-infused skincare range, the brand's influence transcended borders, establishing it as a multinational beauty powerhouse. Its ascent reached new heights in 2002 with a prestigious listing on the Hong Kong Stock Exchange Main Board. The pivotal acquisition by Taiwan’s Eastern Multimedia Group in 2018 marked a turning point, uniting two industry giants and propelling them to unparalleled success, setting a global standard for beauty and cosmetics.

Our Malaysia Flagship Stores

2020

First flagship store in Malaysia
[Mid Valley]

2023

Second flagship store in Malaysia
[1 Utama Shopping Centre]

2023

Second flagship store in Malaysia
[1 Utama Shopping Centre]

Our Concept

For nearly half a century, Natural Beauty has combined cutting-edge science and natural plant extracts to enhance and rejuvenate your skin from within. Our professional R&D team is dedicated to providing personalized skincare solutions that address anti-aging, moisturizing, whitening, and repair. We prioritize environmental sustainability, using eco-friendly materials and packaging. Committed to quality and safety, our products are rigorously tested to ensure the best experience. Join us on a journey to reveal your skin's natural radiance and health, shining with confidence every day.

Rediscovering the Pure Origins of Skincare

Joining hands with you, Nature Beauty advocates for the simplest way to love the Earth, coexisting with nature, and tracing back to the pure origins of skincare.

Natural Botanical Extracts

We use nutrient-rich plant extracts to gently and effectively nurture your skin with the power of nature.

Cruelty-Free Testing

We oppose animal testing, ensuring all products are cruelty-free, eco-friendly, and gentle for both skin and the environment.

Ocean-Friendly

We prioritize ocean health by designing products and packaging to reduce plastic pollution and protect marine life.

Our President

In 2018, Wang Linglin, president of Taiwan’s Eastern Group, acquired Natural Beauty, founded by Dr. Cai Yanping in 1972. President Wang’s investment aimed to enhance product quality, expand skincare center equipment, and propel the brand onto the international stage. Natural Beauty continues to champion the philosophy that natural beauty is paramount, while pioneering new standards. Its business footprint now spans from Taichung Port across Southeast Asia, establishing a formidable beauty empire in the region.

Our Professional Team

For over 40 years, Natural Beauty has partnered with Global Pioneers in Biomedical Research to drive exceptional skincare innovations. Our commitment is to combine natural plant extracts with advanced biotechnology to meet the unique needs of Asian women. Harvard NB Biotechnology’s SCT technology, patented in 2008, promises the miracle of eternal youth. In 2021, our NB-1 Anti-Wrinkle series won gold and silver medals at the 2022 Monde Selection, further validating the superior quality of our skincare products.

Our products reflect meticulous attention to detail and rigorous quality control, blending cutting-edge science with nature’s essence. At Natural Beauty, we believe true beauty radiates from inner health and confidence. Our mission is to help every woman achieve her ideal skin, radiating vitality and inner glow.

Choosing Natural Beauty means embracing a refined lifestyle and the pursuit of excellence. Join us on a journey to unveil the miracles of exceptional skincare.

Our Production Factory

Discover how our premium facial essence, produced with the highest manufacturing standards, effectively addresses and solves various skin issues for a radiant complexion.

Sensitive Skin

Aging

Acne

Dryness

Pigmentation/Uneven Skin Tone